Sticky Branding
Sticky Branding is a brand consultancy known for helping businesses create unforgettable names and stand-out identities. As their own brand evolved, they needed a new website that captured this energy while providing a faster, more functional digital experience. Based in Canada, the team wanted a platform that reflected their creative momentum and global reach. The move from WordPress to Webflow gave them the flexibility to modernise their design, simplify navigation, and make their extensive content library more accessible.
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[What we Did]
UX/UI
Webflow Development
Motion
Defijn partnered with Sticky Branding to rethink and rebuild their site from the ground up. We ran collaborative workshops to set the creative direction, ensuring the brand’s bold personality was translated into a playful yet professional digital experience. Our team redesigned the information architecture to make navigation effortless, migrated over 800 blog posts without losing SEO rankings, and introduced a mega menu and gated content to support both learning and lead generation.
The UI was rolled out across desktop and mobile with a focus on light, whimsical visuals, letting the content shine. We also integrated interactive tools like the Name Score Survey and 360° Brand Assessment, alongside technical SEO and performance optimisation. Finally, we trained the Sticky Branding team on CMS functionality so they could independently manage and update their growing library of content. The finished site blends strong, innovative design with smooth functionality – a playful yet professional digital presence that mirrors Sticky Branding’s expertise and personality while setting them up for continued growth.
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